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Everything but the Coffee: Learning about America from Starbucks

Bryant Simon




[PDF.nc92] Everything but the Coffee: Learning about America from Starbucks

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 | #849392 in Books |  2011-02-09 | Original language:English | PDF # 1 |  9.00 x.81 x6.00l,.91 | File type: PDF | 320 pages

||3 of 4 people found the following review helpful.| An interesting look into one of the world's largest corporations|By E. King|Whether you're a Starbucks junkie or a Starbucks hater, this book lends an excellent insight into one of the world's largest and fastest growing companies. The author discusses everything from Starbucks' ethics, consumption, to sociological role of the company in simple "plain English" that everyone can|From Publishers Weekly|After five years of on-site investigation, including Starbucks locations across the country and around the world, author and history professor Simon (Boardwalk Dreams: Atlantic City and the Fate of Urban America) has produced a less-than-e

Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the compa...

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